What separates design from art is that design is meant to be… functional.
At Digital Zeen, we dedicate our UX designers and researchers to work alongside our partners to help them design powerful user experiences.
We are a team who strive to design impactful digital products. We work with tech startups and enterprises in various industries, such as fintech, fashion, digital solutions, traveling, education and healthcare.
Graphic design plays a vital role in the modern marketing environment and creates a competitive edge for companies. You only have to think about brands that have conquered their graphic design such as Apple, Tesla, and Coca-Cola, to know the power of design.
Not all of us are Apple. So what? We can learn from Apple. We can learn how to join up all the elements of our brand from the best design we can afford.
UX/UI Design is designing the user experience and user interface. Or, basically, designing your user’s journey throughout their entire use of your app or website.
Common elements of UX/UI design include designing the navigation, information architecture, workflow, and heuristics of your product. This should all be done as you’re making sure all of these elements abide by consistent and relatable branding that encompasses a look and feel that’s tailored to your users.
UX Design encompasses the overall, emotional experience your users have with your app or website—from usability, navigation, and workflow, to aesthetics and even customer service. Your goal is to make your app as easy-to-use and seamless and possible, to deliver your solution in the most tailored and effective way possible.
Your business needs a recognizable brand name if you want customers to remember you. Establishing a strong brand is the first step toward creating an identity for your business. Whether that’s through online ads, print advertisements, or just plain word of mouth, once people start hearing your company’s name, they’ll be able to identify it by its logo.
First impressions, as we all know, are crucial. You want your audience to remember who you are, what you do, and what sets you apart from the competition. If you’re going to be remembered, you can’t do it with mediocre or poor graphic designs.
On the other hand, if your small business has a poor design, it will be remembered, but not in the way you want.