UX / UI and Graphic Design

What separates design from art is that design is meant to be… functional.

Why we're Better Flexible Affordable  

At Digital Zeen, we dedicate our UX designers and researchers to work alongside our partners to help them design powerful user experiences.

We are a team who strive to design impactful digital products. We work with tech startups and enterprises in various industries, such as fintech, fashion, digital solutions, traveling, education and healthcare.

Graphic design plays a vital role in the modern marketing environment and creates a competitive edge for companies. You only have to think about brands that have conquered their graphic design such as Apple, Tesla, and Coca-Cola, to know the power of design.

Not all of us are Apple. So what? We can learn from Apple. We can learn how to join up all the elements of our brand from the best design we can afford.

So, what is UX/UI Design?

UX/UI Design is designing the user experience and user interface. Or, basically, designing your user’s journey throughout their entire use of your app or website.

Common elements of UX/UI design include designing the navigation, information architecture, workflow, and heuristics of your product. This should all be done as you’re making sure all of these elements abide by consistent and relatable branding that encompasses a look and feel that’s tailored to your users.

UX vs. UI Design

UX Design encompasses the overall, emotional experience your users have with your app or website—from usability, navigation, and workflow, to aesthetics and even customer service. Your goal is to make your app as easy-to-use and seamless and possible, to deliver your solution in the most tailored and effective way possible. 

What is the Management Process Digital Zeen Follows?

Define the problem

Before we can move into any design, we need to understand why we’re doing it. This can only be done by clearly understanding the problem we’re trying to solve.

Clearly define our users

We need to know for whom we’re solving the problem. The contextual things they might face in their day-to-day life can help us understand how to best make our product work for them. And although we discover these things in research, we need to clearly define them before we start building.

Ideate

We utilize design practices like story mapping and sitemaps as the lowest fidelity versions of the product we’re building. These help us understand the complexity of the product and hash out important questions before we get into things like page layout and UI.

Define the core feature set that will best solve the problem at hand

Once we understand the core functionality, we use user stories to hone in on what matters and cut the fluff distracting from the core experience.

Low-fidelity wireframes

Once we understand the direction of the product and the general hierarchy, we start ideating what these actual pages look like. In this stage, we’re both trying to understand things like layout and what content goes where. However, this stage is also the next filter for complexity. Here, we can start to get a better understanding of all the content and subpages that will need to exist.

High-fidelity wireframes/design system

At this stage, we put together all of the pieces in their full fidelity and complexity. We build out systems that make changes and hand-off to developers who can build out pages that can be utilized in usability tests.

Brand Identity

Your business needs a recognizable brand name if you want customers to remember you. Establishing a strong brand is the first step toward creating an identity for your business. Whether that’s through online ads, print advertisements, or just plain word of mouth, once people start hearing your company’s name, they’ll be able to identify it by its logo.

A positive first impression for your target audience

First impressions, as we all know, are crucial. You want your audience to remember who you are, what you do, and what sets you apart from the competition. If you’re going to be remembered, you can’t do it with mediocre or poor graphic designs.

On the other hand, if your small business has a poor design, it will be remembered, but not in the way you want.

Some of Our Work